Marketing measurement has never been more complex.At any given moment, there’s a new tool promising to revolutionise the way ...
Telugu Desam Party hails government's decision to convert RINL-VSP power dues into equity, boosting Andhra Pradesh's steel ...
Opinion
Campaign Middle East on MSNMetrics that matter: ‘Stop chasing clicks, start orchestrating commerce’
Leaders say the industry must go beyond clicks and develop an understanding of contribution margins, incrementality, lift and ...
Trust-building is predictable. Humans form trust in known ways. And when that trust-building happens digitally, it’s ...
Every channel claims credit. Incrementality testing reveals what really drove growth – and what just took credit for it.
Now that UCLA is absolutely on fire under its interim staff and just pulled off a 38-13 road win at Michigan State, the ...
If a page takes more than 3 seconds to load, 53% of users will leave immediately. Google considers page speed a crucial ...
Change is inevitable within the world of retail but as new technologies and digital tools continue to hit the market at an ...
What actually drives growth begins long before anything shows up in a spreadsheet. It starts with how a founder shows up in ...
As per industry leaders, in the last year alone, ad spends on q-commerce platforms grew as much as 8–10x, accounting for up ...
In today’s fast-paced accountancy world, the real question is not whether firms track their performance — but whether they’re measuring what truly matters.
Campaign Middle East on MSN
Why brand building remains the bedrock of sustainable growth
Motivate Val Morgan's Avinash Udeshi says that cinema stands ready — as a necessity — for those who want to build a brand ...
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