Marketing measurement has never been more complex.At any given moment, there’s a new tool promising to revolutionise the way ...
Every channel claims credit. Incrementality testing reveals what really drove growth – and what just took credit for it.
Telugu Desam Party hails government's decision to convert RINL-VSP power dues into equity, boosting Andhra Pradesh's steel ...
Opinion
Campaign Middle East on MSNMetrics that matter: ‘Stop chasing clicks, start orchestrating commerce’
Leaders say the industry must go beyond clicks and develop an understanding of contribution margins, incrementality, lift and ...
Trust-building is predictable. Humans form trust in known ways. And when that trust-building happens digitally, it’s ...
Now that UCLA is absolutely on fire under its interim staff and just pulled off a 38-13 road win at Michigan State, the ...
As part of this offering, Nielsen has also developed a new set of metrics that gauge the efficiency of achieving both reach ...
We all have our best Android apps, but what about those apps that fulfill unique needs? I look at the unusual Android apps I ...
Change is inevitable within the world of retail but as new technologies and digital tools continue to hit the market at an ...
ChatGPT continued the fragmentation of the search journey, which hops between platforms and intents. Here's how to pivot your ...
What actually drives growth begins long before anything shows up in a spreadsheet. It starts with how a founder shows up in ...
Thailand's gold trade is pushing back against central bank plans for a tax aimed at curbing a currency rally, warning the measure would hammer businesses and undermine the Southeast Asian nation's ...
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