Benson also confirmed that the new initiative contains no artificial intelligence at all, as well as no camera.

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

Sliwinski says Lego wanted to move past the two dominant narratives around AI and children. One frames AI as an unstoppable force that will render kids obsolete before adulthood. The other calls for ...

Billund, Denmark - Millions of people around the world instantly recognize the look, the feel — especially under foot — and even the sound of LEGO. The plastic blocks have shaped childhood memories ...

With Prime Day coming up in July, now’s a good time to think about picking up one of the best Lego space sets. We’ve rounded up NASA rockets and playsets here. Over the last 25 years, a lot of Lego ...

After it floored many of us at CES 2026, the question now is where to buy Lego Smart Play. The all-singing, all-dancing tech ...

Lego is aiming to add a new dimension of fun with its interactive Smart Play system.

For F1 and Lego fans after a treat in time for the New Year, there are great savings to be had with deals from Amazon as part of their huge post-Christmas sales. There are lots of options available ...

In a galaxy not so far away, Lego sets can be VERY expensive: Here are the most expensive Lego Star Wars sets you can currently buy. When you purchase through links on our site, we may earn an ...

Which engineering toy is best? Engineering toys give kids the opportunity to learn STEM subjects through hands-on play. They’re an engaging way for kids to discover how things are built and how they ...

While it hasn't always been the case, almost every new LEGO set released these days is tied to a specific theme. Many of the themes still getting new sets are tied to a specific IP now, but there are ...

After days of intense secrecy Lego has finally unveiled its Smart Play System which it says will allow toys to come alive in ...