Hunterdon Central’s Kasey Kinsley was named the 2025-26 Gatorade New Jersey Boys Track and Field Player of the Year on Friday ...

Gatorade wanted to make a breakthrough in the sports beverage industry and there was no better way to do so than to feature Michael Jordan in a TV commercial. At the time, MJ had just won his first ...

The days of headline sponsorship being the ticket to sales are over, instead brands that have boxed clever have dominated the FIFA World Cup while others have struggled.

Atlantic Coast Conference Commissioner Jim Phillips looks at corporate sponsorships as a way for his league's schools to ...

PepsiCo on Thursday warned of higher commodity costs in the second half of the year, at a time when the snack and beverage ...

The one day on the American sports calendar, the Wednesday following the All-Star Game, in which there are no MLB, NBA, NHL or NFL regular-season games, was not empty in 2026. In addition to the three ...

The Athletic asked Guardians players for their draft-day recollections. "We all have a different story," Erik Sabrowski said.

Wyndham Clark, whose mother and father have deep Albuquerque connections, avoids a collapse to secure his 2nd US Open victory. It came a year after his Oakmont incident.

Shares are mostly lower in Asia and oil prices jumped as conflict escalated in the Middle East, with Iran and the U.S.

Jasiah Jervis arrives at Michigan State basketball as the shooting guard Tom Izzo needed last season. How can the freshman make an immediate impact?

Sports drinks can help replace fluids and electrolytes lost through heavy sweating. Vegetable juice, broth, milk and coconut ...

What steps did the Diamondbacks take to come back against the Cardinals, and where did the win leave them in the standings?