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Google’s AI summaries are causing a sharp drop in website clicks, prompting publishers to rethink business models amid fears ...
Google Search grows 12% YoY, resilient despite AI-driven zero-click searches rising to 69% and a 22% drop in news site ...
By 2025, zero-click searches dominate B2B marketing, shifting focus to SERP visibility, brand authority, and rich content ...
The search engine has described the feature as its “most powerful AI search experience yet”. But how will it impact ecommerce ...
When AI Overviews is present, publishers witness a clickthrough rate drop of 47.5% on desktop and 37.7% on mobile according ...
Kathleen Lucente is the CEO and Founder of Red Fan Communications, a strategic communications and advisory firm for dynamic B2B tech brands.
There are two factors at play: the increase in the use of ChatGPT in the place of search engines – 20 per cent of Australians ...
“AI isn’t just changing how people search, it’s changing what they see. With AI-powered search engines delivering ...
What happens when being found no longer means being visited? The Great Decoupling is here – and it’s changing the web forever ...
In an interview with The Verge, CEO Sundar Pichai addressed claims of declining traffic, saying "we are sending traffic to a ...
Google's AI-generated summaries are slashing traffic to news and information sites, creating a “devastating impact” on their clicks. A new study revealed Google's AI Overviews has triggered an 80% ...
Which? is focusing on becoming a destination for subscribers seeking advice on everyday problems as AI summaries begin to hit ...