Google’s AI‑driven overviews are cutting website traffic for hundreds of reputable sites. Recent research has revealed that ...

Google’s AI summaries are causing a sharp drop in website clicks, prompting publishers to rethink business models amid fears ...

Google Search grows 12% YoY, resilient despite AI-driven zero-click searches rising to 69% and a 22% drop in news site ...

By 2025, zero-click searches dominate B2B marketing, shifting focus to SERP visibility, brand authority, and rich content ...

These concise, three-line snippets, often covering trending lifestyle topics, replace traditional headlines and publisher ...

The search engine has described the feature as its “most powerful AI search experience yet”. But how will it impact ecommerce ...

When AI Overviews is present, publishers witness a clickthrough rate drop of 47.5% on desktop and 37.7% on mobile according ...

Kathleen Lucente is the CEO and Founder of Red Fan Communications, a strategic communications and advisory firm for dynamic B2B tech brands.

To stay relevant to both search engines and users, brands must create content that is not only valuable to humans, but also machine-readable, AI-trainable and skimmable.

There are two factors at play: the increase in the use of ChatGPT in the place of search engines – 20 per cent of Australians ...

When SEO is on the chopping block, show its worth with compounding ROI, diversified traffic, and clear impact at key decision ...

“AI isn’t just changing how people search, it’s changing what they see. With AI-powered search engines delivering ...