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The new order is already having a massive impact on publishers. Since Google rolled out AI in May last year, the percentage ...
New research from Pew shows just how dramatically AI-generated summaries are changing search behaviour, and the impact isn’t ...
We’re not at Google Zero quite yet. But, as we near this point where Google search results provide direct answers and reduce outbound links, publishers ...
Online publishing depends on web traffic. With the rise of Google AI Overview and other AI-powered tools, fewer and fewer are clicking links. This is all leading to what some are calling Google Zero, ...
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Google has said it will adopt the EU’s voluntary code of practice for general-purpose AI, despite expressing concerns that ...
The voluntary code of practice aims to provide legal certainty to signatories on how to meet requirements under the ...
Google’s AI Overviews are rapidly changing how users find information—and how SEOs need to think about visibility. According ...
The rise of AI-generated summaries is prompting concern among businesses that depend on website traffic. An analysis by the ...
By 2025, zero-click searches dominate B2B marketing, shifting focus to SERP visibility, brand authority, and rich content ...
Google Search grows 12% YoY, resilient despite AI-driven zero-click searches rising to 69% and a 22% drop in news site ...
When AI Overviews is present, publishers witness a clickthrough rate drop of 47.5% on desktop and 37.7% on mobile according ...
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