News

The new order is already having a massive impact on publishers. Since Google rolled out AI in May last year, the percentage ...
Google’s AI‑driven overviews are cutting website traffic for hundreds of reputable sites. Recent research has revealed that ...
Google’s AI summaries are causing a sharp drop in website clicks, prompting publishers to rethink business models amid fears ...
New research from Pew shows just how dramatically AI-generated summaries are changing search behaviour, and the impact isn’t ...
Google Search grows 12% YoY, resilient despite AI-driven zero-click searches rising to 69% and a 22% drop in news site ...
In an interview with The Verge, CEO Sundar Pichai addressed claims of declining traffic, saying "we are sending traffic to a ...
There are two factors at play: the increase in the use of ChatGPT in the place of search engines – 20 per cent of Australians ...
The search engine has described the feature as its “most powerful AI search experience yet”. But how will it impact ecommerce ...
These concise, three-line snippets, often covering trending lifestyle topics, replace traditional headlines and publisher logos ...
A new study revealed Google's AI Overviews has triggered an 80% drop in website click-throughs, alarming media owners, The Guardian reported. By summarizing search results in a single text block, the ...
By 2025, zero-click searches dominate B2B marketing, shifting focus to SERP visibility, brand authority, and rich content ...
Why AI Overviews are accelerating the zero-click trend. Whether being featured helps or hurts. How to rewrite your strategy for a post-click world. Let’s break it down.