NOTE: This post was co-authored with the SUNY New Paltz students in PSY 307 (1) of Spring 2018 (in particular, Zachary Ertrachter, Mariah Griffin, and Gianna Petrera). A solid psychology education ...

Marketing research is at the heart of addressing the four P's of marketing: product, price, place and promotion. That is, the product must satisfy a need, be priced at the right level in a place where ...

A market analysis is critical to a business plan. It helps you understand the buying habits of your target market. Many, or all, of the products featured on this page are from our advertising partners ...

Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to ...

The first thing you must understand before writing your business plan is that your plan is a marketing document. It is not a 50-page dossier explaining everything there is to know about your business.

A strong, well-thought-out business plan is crucial for a business's success. Without one, it's tough to maintain a vision of the future and what the next steps for your business should be. Think of ...

You’re set on becoming a franchisee. You may think it’s time to call a franchisor, tell them you’re interested, and get funding from your local bank, right? Wrong. If you’re considering buying a ...

NOTE: This post was co-authored with the SUNY New Paltz students in PSY 307 (1) of Spring 2018 (in particular, Zachary Ertrachter, Mariah Griffin, and Gianna Petrera). A solid psychology education ...