Network marketing uses personal networks to sell products, with companies like Amway and Avon prominent. Pros include low startup costs; cons include potential losses if unable to resell products. To ...

What is the career path for marketing operations professionals? Some think it’s a GTM Engineer. But Mike Rizzo thinks it’s something bigger and more important: GTM Product Manager. Rizzo argues that ...

See how top marketing project management software like monday, ClickUp, and Notion help marketing teams execute campaigns more efficiently. The best marketing project management software helps you ...

The agency is crafting a definition that could shape food policy nationwide. By Dani Blum The federal government plans to develop a new definition of ultraprocessed foods, a wide-ranging group of ...

Generative AI (gen AI) has sent shock waves of technological disruption across the marketplace ecosystem—particularly when it comes to marketing—leaving stakeholders to grapple with its implications, ...

Digital marketing uses online platforms to promote products; key types include SEO and email marketing. Challenges for digital marketers include high competition and increasing privacy regulations.

CNQ's management prioritizes maximizing shareholder value through efficient capital allocation in the form of debt reduction, dividend hikes, and timely share repurchases. With a 5-year dividend ...

Marketing CRM software is a sales solution that specifically aids businesses in creating and managing lead generation and nurturing through digital or in-person campaigns. Campaigns and strategies you ...

Human capital management (HCM) is the process an organization uses to recruit, manage, develop or optimize employees to improve workforce productivity. It involves hiring the right employees, aligning ...

Talent management represents how your organization skillfully attracts, retains and nurtures its workforce. Whether you run a small team with only a few employees or a growing organization with dozens ...

If you’re a founder — or aspire to be one — this episode is for you. Harvard Business School senior lecturer Mark Roberge argues that every aspect of being an early-stage founder involves sales. But ...

Financial management involves planning, organizing and controlling an organization’s financial activities. Effective financial management helps businesses achieve their goals, optimize profits and ...