The Chinese ice cream and coffee chain opened its first location in Los Angeles, bringing its low-price, location-heavy business model to ...

The world’s largest restaurant chain now has a presence in the United States. Mixue, a concept that features ice cream, teas, ...

Vietnam remains Mixue's third-largest market worldwide and a key driver of the brand's global growth. At the conference, Mixue Vietnam presented its latest operating results, product strategy, and ...

Once dominating Vietnam’s cities with its red-and-white storefronts, low-cost tea and ice cream chain Mixue is now seeing a sharp pullback, with a growing number of stores closing quietly or being ...

93 new stores locked in at national conference as chain pivots to larger, experience-focused format in third-biggest market Furthermore, Mixue is pursuing proactive structural upgrades aimed at ...

93 new stores locked in at national conference as chain pivots to larger, experience-focused format in third-biggest market Consumers have a better experience in the upgraded store Furthermore, Mixue ...

McDonald's and Starbucks are household names. The brands drive enormous sales revenue every year, and they're some of the world's largest employers. So you'd be forgiven for assuming that at least one ...

[MAE SOT, THAILAND] Rounding the corner of Prasatwithi Road, one of Mae Sot’s busiest streets, a crimson sign bursts into view cutting through the modest storefronts. The Mixue logo panel, emblazoned ...

Mixue, a brand under (02097.HK), opened its first store in Los Angeles on December 19, marking its debut in the Americas ...

When interest rates are low, small-cap stocks begin to shine and outpace larger companies in value. These stocks are stocks with a market capitalization between $300 million and $3 billion. These ...