Available in the rest of the world since 2013, Audi's adaptive Matrix LED headlights are finally coming stateside.

Set to debut in the U.S. with the new 2027 Q9 three-row luxury SUV, Audi's Digital Matrix headlights are the cure for road ...

There's room for Audi to move slightly upmarket without rivalling Porsche or Bentley ...

With Audi, we have to be flexible on a global perspective,” said Audi AG CEO Gernot Döllner, and the new Q9 is an example of ...

Read our expert 2026 Audi Q5 review covering performance, pricing, features, specs, fuel economy, warranty details, and ...

New car registrations in Europe grew 4.2% in the first four months of 2026, as traditional European brands maintained their dominance despite Chinese carmakers doubling their share of the EU market. V ...

Audi's new Q9 brings Digital Matrix headlights to America, ending a long wait for a feature Europe has had since 2013 ...

Audi provided flights from Washington, DC, to Munich, Germany, and accommodation so Ars could test out its headlights, as well as some other things you can read about in the coming weeks. Ars does not ...

We finally get the adaptive matrix headlights Europe has had for years.

The Matrix LED technology launches later this year on the 2027 Q9.

Cupra’s Tindaya is heading for production as a new flagship model, with premium crossover rivals in sight, expected SSP ...

The next-gen Digital Matrix LED tech, long available in Europe but blocked by outdated U.S. regulations, will debut on the ...