Many scientists-turned-CEOs paradoxically abandon scientific principles when it comes to commercializing their innovations.

If you are glued to the Olympic coverage as I am, you are seeing the commercial from Eli Lilly and Company. Lilly's advertisement uses the scientific method as a narrative frame, drawing a par ...

The campaign highlights the crossover that Lilly sees between its own 150 years of working toward scientific progress and the ...

The EPA is proposing to update several voluntary consensus standards in the Agency's formaldehyde standards for composite wood products regulations and proposes test methods that will provide ...

Veteran teacher Jen Roberts explains why generative tools are more than just a platform for cheating—they’re a way to make ...

It is the heart and soul of everything. The soul of man, I mean. Whether we are all just a composite of atoms wandering about in an existence that touches, ...

Deep within the source code of this online multiplayer game lies an enigmatic number that puzzles and inspires experts to this day ...

As with so much of Lilly’s recent advertising work, Wieden+Kennedy’s specific style and tone have helped differentiate its commercials from that of other pharma companies.

Wood-burning stoves are increasingly popular in the UK, with an estimated two million installed across the country – but can you find something to burn that's cheaper than wood?

EPFL professor Robert West and invited professor Ágnes Horvát discuss how the rise of AI is transforming the dissemination and production of scientific knowledge. Today, most academics share their ...

Find out how the UK is leading the way in replacing animals in science with strategies that promote non-animal research methods.