In games, nothing breaks player flow like a loading screen, and in virtual reality this problem is amplified tenfold. ‘Presence’ or ‘immersion’, the magical yet fragile feeling of ‘being there’, is ...

Verse Immersive, the world’s first holographic theater, is running two immersive experiences: “Star Walk” and “Art of the ...

The launch follows WIN Reality's acquisition of Yakkertech, the industry-leading optical pitch-tracking platform trusted by collegiate and professional programs. Yakkertech's camera technology now ...

Try-before-you-buy isn’t just an in-store perk anymore—it's also part of today’s online shopping experience. Shoppers now ...