Southwest Airlines has already made several high-profile changes for its customers over the past several months, ending its beloved "bags fly free" policy and scrapping its longstanding open-seating policy.

Southwest said the seating policy change will offer customers more options and control over their travel experience. The new boarding process will include several groups. Top-tier loyalty members and those with premium seats will board first, while passengers traveling on a "basic" fare will board last.

Today, Chase and Southwest Airlines Co. launch new and enhanced benefits on the Southwest Rapid Rewards® Credit Cards from Chase. The Cards’ benefits and new earn categories now make everyday spending and flying with Southwest Airlines even more rewarding and reflect the airline’s new Customer experience.

Starting Jan. 27, Southwest Airlines passengers will get assigned seats for the first time, marking a major shift in the carrier’s business model.

Southwest passengers will soon buy assigned seat tickets as the carrier ends decades of open seating and other perks in the company's bid to save revenue.

Southwest Airlines instituted its new bag policy, which was previously announced in March. "For reservations booked and ticketed or changed on or after May 28, 2025, checked baggage fees will apply. We will offer two free checked bags to our Rapid Rewards A-List Preferred Members

Southwest Airlines will switch to assigned seats on Jan. 27, 2026, the airline announced. Seat assignments will go on sale July 29, 2025.

Just two months after ending its long-standing “Bags Fly Free” policy, the airline has announced when it will roll out assigned seating — a significant shift from its traditional boarding process. For decades, Southwest used a first-come, first-served system, along with free checked bags, that set it apart from its competitors.