Forbes contributors publish independent expert analyses and insights. Frank Racioppi is the owner of Ear Worthy, focusing on podcasts. Verbal Diorama is one of the most popular movie review podcasts ...

Podcasting is the medium of choice for millions of listeners looking for the latest commentary on almost any topic. In Australia, it’s estimated about 48% of people tune in to a podcast each month.

Today’s podcasts extend well beyond listening apps, showing up across short-form video, live experiences and influencer-driven content, all designed to travel across channels. As a result, agencies ...