A new tab is coming to your Google Search bar, and it's going to feel a lot more like an AI chatbot than a traditional search engine. Google started testing AI Mode earlier this year and announced at Tuesday's I/O developers conference that the feature will roll out to everyone in the US in the coming weeks.

As for AI Mode, Google has indicated that its new AI search tech is performing well and serving its intended purpose. "We conduct quantitative research and collect in-product feed

Google execs Liz Reid and Nick Fox explain how the company is rethinking everything from search results to advertising and personalization. Google has built a massive business selling ads that appear around search results: In its 2024 10-K filing with the Securities and Exchange Commission,