CES is a time for flashy promotion, and the Lego Group, Disney Consumer Products and Lucasfilm joined forces for a notable one Wednesday night, lighting up the outside of Sphere in Las Vegas. The “Exosphere” of the entertainment venue was the giant-sized canvas for a live Star Wars video game centered around the classic X-wing

Lego and Lucasfilm turned the Las Vegas landmark into the Death Star, letting visitors get into a full-size Lego X-Wing to try and tackle the trench run.

If you have a Lego fan, or two, in your family, you'll be excited about the company's new SMART bricks tags and mini figures which bring play to life.

The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other bricks.

At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a single LEGO stud along with sensors, LED lights, a miniature speaker, and motion detection hardware. This compact system lets a Smart Brick:

A leaked LEGO Icons set featuring Michael Schumacher's Ferrari F2004 is set to give Formula 1 fans another collectable model to add to their shelves

LEGO has announced a huge update to its bricks, which the company is calling "one of the most significant evolutions" in 50 years.

SAVE OVER $20: As of Jan. 8, the Lego Disney and Pixar ‘Up’ House (43217) has been discounted to $37.99 at Amazon. This is $22 off its list price of $59.99.

New info surfaces about one of the most anticipated LEGO sets of the year and fans are going to be very excited.