The North Face (TNF) wanted to make its camping gear more accessible for Disabled customers. But in doing so, they actually improved their products for kids, parents, and numerous other customer ...

The Stay Tranquilo platform, founded in 2020 in Miami by André Dunand, is a media company focused on U.S. Hispanics and the next generation of Latinos. “We cover sports, travel, wellness, ...

Advertising has never had more measurement. Over the last decade, marketers have gained access to an extraordinary amount of information about audiences, campaigns, and consumer behavior. Retail media ...

For years, the narrative has been that malls are relics of the past, casualties of e-commerce and shifting consumer habits. But Gen Z is rewriting that story. Far from abandoning the mall, this ...

After many years of post-pandemic turbulence, and in some fashion houses’ cases, years of brand missteps and mismanagement, it is time that luxury fashion undergoes a decisive strategy reset. Luxury ...

The B2B buyer’s journey has evolved into a dynamic, multifaceted, and—yes—often lengthy process. Especially at the enterprise level, the traditional linear path from awareness to purchase has ...

Automation via APIs (application programming interfaces), bot scripts, and RPA (robotic process automation) helped lay the groundwork for agentic AI. It identified the areas of need and provided more ...

2025 has been quite the year for brand mascots. We’ve seen it all played out to the utmost extremes. A bird faked its death on TikTok, a legume landed a starring role in a Netflix film, and cereal ...

The rush toward synthetic audiences was inevitable. Traditional market research has frustrated brands for years because it is expensive, slow to field, and often dependent on panels full of ...

Major cultural milestones don’t just capture attention. They create collective experiences, and this year will be full of them. From the Super Bowl and the Winter Olympics to the FIFA World Cup and ...

As AI becomes integral to marketing and customer service, businesses face a paradox. On the one hand, consumers are enjoying improved convenience, personalization, and efficiency. On the other, AI ...

Duo, the cheerful owl mascot for the language-learning website and app Duolingo, has an unusual origin story than most brand mascots. Originally, Duo started off as a logo. He didn’t have an ...