Google's new BlockRank model promises faster, smarter AI retrieval and hints at how Google’s future ranking systems may evolve.

Google has expanded the What’s happening feature within Google Business Profiles to restaurants and bars in the United Kingdom, Canada, Australia, and New Zealand. It is now available for ...

High CTRs don’t always mean success. Focusing on qualified clicks and impression-based metrics can lead to stronger ROI and ...

OpenAI's new AI browser ChatGPT Atlas can mimic human clicks, potentially inflating ad costs and distorting website analytics ...

AI-driven search has enabled large-scale manipulation. Here’s how it happens, what Google’s doing, and why best practices ...

After being fired from his first PPC job, Jack Hepp shares how that became the foundation for his growth into a transparent, ...

Google’s &num=100 change removed automated crawler noise, giving SEOs a truer picture of real search visibility.

ChatGPT’s search queries averaged 5.48 words – and more than three-quarters were five words or longer, a new Nectiv study ...

Businesses aren’t waiting for AI to take over search – 85.7% are investing in AI SEO, and 61.2% plan to spend more on SEO, ...

Perplexity and SerpApi disguised bots to scrape Reddit data from Google at 'industrial scale,' according to Reddit's new ...

Google Ads is testing auto-set “New Customer Values,” sparking confusion and transparency concerns among advertisers.

Google marks 25 years of Ads, evolving from search keywords to AI-powered campaigns that reach audiences and deliver answers.