For streamers, pause ads are hard to monetize without standardization. For now, WBD is advancing the tech behind its own ...

A DSP refused to give ad industry watchdog Check My Ads a seat on its platform, even after both parties cosigned a master ...

The second quarter was what you might call an interesting one for Alphabet – especially if you care about advertising. Google ...

Amazon’s million-dollar sellers are revolting against changes that undercut their margins and change where their ads run.

Paramount+ has a new subscription-free option; Faire expands its Promoted Listings platform, designed to target wholesalers; ...

Kraft Heinz signed a deal with Disney to put its food inside amusement parks, resorts and cruises. It can also use Disney ...

The Million Dollar Sellers group convened last week in New York City during and around Amazon’s own Seller Growth Summit ...

To better understand the why behind ad performance, luxury real estate firm The Corcoran Group tapped an AI-based startup ...

Historically, non-human traffic was viewed on a spectrum from benign to intentional fraud. But AI agents are a legitimate ...

Advertising in AI-native destinations and experiences is already starting to look less like a series of experiments and more ...

Google and Meta are quietly rewriting the rules of ad measurement, and they’re doing it with open-source marketing mix ...

The pageview era is ending. But the question isn't how publishers replace lost search traffic; it's what they do with the ...