For streamers, pause ads are hard to monetize without standardization. For now, WBD is advancing the tech behind its own ...

A DSP refused to give ad industry watchdog Check My Ads a seat on its platform, even after both parties cosigned a master ...

Amazon’s million-dollar sellers are revolting against changes that undercut their margins and change where their ads run.

The second quarter was what you might call an interesting one for Alphabet – especially if you care about advertising. Google ...

Paramount+ has a new subscription-free option; Faire expands its Promoted Listings platform, designed to target wholesalers; ...

The Million Dollar Sellers group convened last week in New York City during and around Amazon’s own Seller Growth Summit ...

Kraft Heinz signed a deal with Disney to put its food inside amusement parks, resorts and cruises. It can also use Disney ...

Historically, non-human traffic was viewed on a spectrum from benign to intentional fraud. But AI agents are a legitimate ...

To better understand the why behind ad performance, luxury real estate firm The Corcoran Group tapped an AI-based startup ...

The pageview era is ending. But the question isn't how publishers replace lost search traffic; it's what they do with the ...

Comscore is adding Spotify, SiriusXM, Triton Digital, Acast and Libysn to its Proximic targeting solution to build brand-safe ...

King, Havas Media’s chief data & product officer, on why marketers should stop chasing shiny AI toys and focus on the basics.