Whether it’s on a shelf, Instacart or an online shopping page, a brand needs to take advantage of every inch it has to ...

Fraud continues to plague the online advertising ecosystem, including on connected TV, said panelists at CIMM East on Tuesday ...

Last month, gift and fruit sculpture delivery company Edible Arrangements launched Edibles.com, a marketplace for, you ...

Forget puking rainbows. On Tuesday, Snap released sponsored AI lenses, a new generative AI ad format that users can interact ...

This year marked VideoAmp’s second-ever Vampfront, and its first at the (slightly migraine-inducing) Mercer Labs.

Programmatic bidding algorithms aren’t always aligned with campaign goals, so agencies are creating algorithms tailored to ...

Yotpo, the retention-based marketing and analytics company, announced on Tuesday that it is acquiring fellow Israeli tech ...

Forecasters expected tariffs would impact advertising growth before we knew how steep these tariffs would be. Now that we ...

Here are three areas that marketing technology professionals must handle successfully to get the most out of their AI ...

The retail media agency consolidation trend is still going with the announcement on Tuesday that indie shop Acadia has ...

More than 100 years after its founding, the Association of National Advertisers (ANA) finally has its own product to ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...