This a long overdue moment of reckoning for companies who (still) hold disproportionate control over publishers' website ...

Competition between SSPs and ad servers should be a boon for publishers. But they could see a disruption in Google’s ad ...

In other Google antitrust news, the remedy phase for the search case begins on Monday in Washington, DC. Last year, Google ...

Netflix is coming out of the first quarter of 2025 in a strong position, although its ad revenue remains just a small part of ...

The trends in Ad Agency Land over the past few years have been in favor of Publicis. The French holding company has assembled ...

Firsthand is a startup founded by two OG ad tech entrepreneurs that calls itself an “AI-powered brand agent platform." But ...

It’s important to have frank discussions with clients about the value of brand safety. That way, marketers can decide whether ...

Omnicom is chugging along comfortably so far this year, despite the “increased volatility in the markets” in the last few ...

The Google antitrust ruling will have wide-reaching implications for the tech industry at large, not just the ad businesses ...

Sabrina Sierant joined Mondelez more than 12 years ago, working on some of the company’s candy brands like Sour Patch Kids ...

Many advertising standards efforts gather digital dust thanks to competing interests. Here's how the industry can stop ...

Forget puking rainbows. On Tuesday, Snap released sponsored AI lenses, a new generative AI ad format that users can interact ...