Since 2009, it is estimated that Accenture Digital, now called Accenture Song, splashed out in the region of $900m buying up ...

It’s that time of year when the team at Adworld Towers takes a well-deserved break. We will of course be updating the website daily but our next weekly newsletter will not be published until Friday ...

A new survey carried out by sponsorship consultancy ONSIDE in collaboration with Sport for Business, highlights AI, emerging ...

The integrated through the line campaign is called “Yep’, is designed to cut through the noise in a hyper-competitive and ...

He may only have left RTÉ recently but Joe Duffy, one of the top Irish broadcasters over the last 25 years has returned to the nations screens to investigate Lidl and its recently launched Lidl Plus ...

Effectiveness Tip: Trust is built through consistency and visibility. Use OOH to show up regularly and reliably in your ...

RTÉ has unveiled a €400,000 sponsorship opportunity for its largest-ever drama series of drama, offering brands the chance to ...

James Byrne, marketing manager, PML Group with this week’s Out \\ Look on Out of Home. Vodafone has emerged as the leading ...

Adworld.ie is the online information portal of Irish Marketing Journal (IMJ), Ireland's leading magazine for the marketing, advertising and media industries in Ireland ...

With Amazon annual Prime Day looming large on online shoppers’ minds this week, the OOH media agency Posterplan Ireland and ...

The Dublin-based production company Ponder has created a new global campaign for LEGO. The campaign marks the launch of the ...

This blend of retail and recreation matters for advertisers. It creates an environment where people are not just present, ...