As global creator ad spend nears $44B, brands must treat content as core media infrastructure — or risk losing their ...

Inside the sportswear giant’s master class in cultural marketing, real-time activation and star-powered storytelling.

This time with a banger from across the pond courtesy of Beefeater and its agency, Lucky Generals. Three decades after ...

Google Search was the biggest revenue driver; it climbed to 17% to US$63.271 billion, while YouTube's advertising business added US$11.055 billion. Together with Google Network, the businesses ...

Rodrigo co-designed embroidered patches, flower crowns and hair accessories with 10 female Etsy shop owners to extend Etsy’s ...

Born Social launched the Born Creator Community (BCC), a global creator platform.

Joan Creative leaders open up about building an independent powerhouse, evolving agency humor, and why the future of ...

A guidance counselor tells a mother that her son is “still finding his footing academically.” Cardi B, sitting in on the meeting in a head-to-toe coordinated look with a can of Zevia’s Creamy Root ...

For six years, Rare Beauty has built a multihundred-million-dollar global empire using a marketing playbook that avoided a standard industry tactic: signing a roster of celebrity brand ambassadors.

Omnicom is set to merge media agencies Mediahub and Hearts & Science in the latest shake-up following its acquisition of Interpublic Group. Campaign understands that the media agencies will have a new ...

Procurement teams want the most frictionless experience with their agency and marketing partners. Here are their tips on how to foster it.

The premium bourbon brand is leaning into high-altitude activations, women’s sports and a 73-year legacy to stay on top as ...