Online A-B testing in digital advertising may not be delivering the reliable insights marketers expect, potentially creating misleading conclusions about ad performance.

Researchers have uncovered mechanisms that may link head injuries and concussions to the emergence of neurodegenerative ...

Illinois researchers studied optical sensing techniques for smart food drying, testing the systems on apple slices.

Transcription of a letterfrom a missionary in the field and addressed to Mr Wright (Henry Wright, General Secretary of the Church Missionary Society), dated 2 Feb. 1880, and written from Mpwapwa, ...

Yale University has produced a short video and is making it available for use by the news media. This video can be embedded in its entirety, along with credit to Yale University. Videos cannot be ...

The Brain & Behavior Research Foundation (BBRF) has announced the 2024 Leading Research Achievements by BBRF grantees, prizewinners, and scientific council members. It includes important studies of ...

An aerial view of the Taylor Park watershed in Gunnison County, Colorado. Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing ...

Lewis S. Nelson, M.D., new dean of the Charles E. Schmidt College of Medicine. Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by ...

Michael J. Prerau, PhD, of the Division of Sleep and Circadian Disorders at Brigham and Women’s Hospital, is the senior author of a paper published in PNAS, “Individualized temporal patterns drive ...

Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert ...

Players injured in sports like soccer, boxing, football, and soldiers exposed to concussive forces and experiencing head trauma are at increased risk of neurodegenerative conditions over time ...

Dr. Dan Edward Veloso Villamor, research scientist for the Arkansas Clean Plant Center. Credit must be given to the creator. Only noncommercial uses of the work are permitted. Adaptations must be ...