Online A-B testing in digital advertising may not be delivering the reliable insights marketers expect, potentially creating misleading conclusions about ad performance.

Researchers have uncovered mechanisms that may link head injuries and concussions to the emergence of neurodegenerative ...

Illinois researchers studied optical sensing techniques for smart food drying, testing the systems on apple slices.

The Brain & Behavior Research Foundation (BBRF) has announced the 2024 Leading Research Achievements by BBRF grantees, prizewinners, and scientific council members. It includes important studies of ...

An aerial view of the Taylor Park watershed in Gunnison County, Colorado. Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing ...

An analysis led by New York University researchers determines which public policies effectively prevent suicide deaths in the United States. But it’s not just policies that limit firearms and expand ...

On January 7, 2025, the European Commission established the Cherenkov Telescope Array Observatory (CTAO) as a European ...

Scientists at Macquarie University have developed a 'Toxic Male Technique' that engineers male insects to produce venom ...

Online comments section offers a space for everyone to share their thoughts and engage in discussions, but can also spiraling into negativity. Encouraging digital citizenship and responsible behavior ...

A systematic review of randomized controlled trials (RCTs) assessed the efficacy and safety of glucagon-like peptide-1 receptor agonists (GLP-1 RAs) and co-agonists for obesity in adults without ...

Political and ideological barriers can shape the progress of academic disciplines, warns Ivan Boldyrev. In a new paper, the historian of economics at Radboud University explores the complex history of ...

Researchers at the National University of Singapore (NUS) have developed a non-invasive method to improve the effectiveness ...