With past experience at Apple, Amazon and Netflix, Megan Imbres’ background aligns with how Peloton is looking to grow its ...

Newell, the parent of more than 50 consumer brands, is looking to create five times more content while improving marketing ...

Executives discuss how an effort developed with Edelman fits into Unilever’s plans to shift 50% of ad spend to social media, ...

Ads show people of different ages and backgrounds bonding over the candy, which is putting fresh emphasis on the ampersand in ...

Meta’s next-level artificial intelligence tools could create and target campaigns for marketers by next year, according to a ...

Compared to a year ago, more marketers plan to invest at least $10 million in generative artificial intelligence, per Boston ...

The practice will leverage EY’s capabilities and experience to help clients meet the changing needs of consumers and “shape ...

New visual intelligence features allow iPhone users to search apps like Google and Etsy to find items similar to what they’re ...

The platform announced a slew of new features including branding solutions, automation tools and an artificial ...

Only 39% of consumers report boycotting a brand in the last 12 months and 80% believe shopping according to their values is ...

The news, dropping a week out from Cannes Lions, follows recent moves such as rebranding GroupM to WPP Media and acquiring ...

The chain plans to meaningfully ramp up marketing spend as it seeks to bounce back from its first same-store sales decrease ...