ChatGPT Ads target conversational context rather than keywords, but advertisers still have fewer controls over delivery, ...

Most marketing teams do not have a channel problem. They have an attention and action problem. Paid social can generate ...

Performance marketing has a paradox right now. The tools have never been more sophisticated, the interfaces cleaner, and the ...

Previsible said Google leads AI discovery, while ChatGPT accounts for 92.4% of measurable standalone LLM referral traffic.

An overwhelming 91% of people say they see too many ads on social media, according to a survey conducted by online marketplace vendor Capterra on 499 regular UK online shoppers. In response to social ...

Average marketing budgets have fallen to 7.7% of overall company revenue, down from 9.1% in 2023, according to a Gartner survey of 395 CMOs and marketing leaders. This is according to the annual ...

Consumer brands are starting to treat artificial intelligence as part of everyday marketing and product development rather than an experimental tool. At The Coca-Cola Company, executives say digital ...

US retailers are seeing stronger website performance from shoppers referred by large language models, according to May 2026 data from Adobe Analytics. Retail traffic from AI sources rose 138% year on ...

LinkedIn is preparing to move into events focused around content, as it tries to claim a larger share of the creator economy. According to company documents seen by Business Insider, the company has ...

Brand ambassadors are on the rise, with 61% of marketers across the US and UK having increased investment over the past year. This is according to research by global creator agency, Billion Dollar Boy ...

For many marketing teams, change does not happen overnight. Campaigns that once delivered steady results began to feel less predictable, especially when trying to reach Gen Z audiences. Channels that ...

With the rapidly evolving world of digital marketing, firms are constantly searching for new ways to engage consumers, personalise interactions and optimise their time and efforts. Enter Artificial ...