The point is that cost is a poor proxy for value. The whole purpose of creativity is to create something whose value greatly ...

New CMO Oshiya Savur says there’s no reason Elf can’t become a $10bn business if it adds a “smidge of structure” to its ...

All measures of consumer confidence rose in July, driving the biggest uptick in the measure seen since November 2023.

In an era of uncertainty, B2B marketers are seeing the value of “injecting brand” into every stage of the funnel to make it ...

Focusing on your existing customers may seem prudent in tough times, but beware the illusory truth that your best buyers ...

The KitKat owner is particularly investing incremental spend behind what it terms ‘growth platforms’, while taking care not ...

Marketing Week Award winning internship Unlocked is expanding to London to unleash opportunities within the creative ...

As Worldwide Cancer Research’s top marketer Laura Brady steps into the CEO job, she explains what lessons from marketing will ...

Marketing Week Award winning internship Unlocked is expanding to London to unleash opportunities within the creative ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

How a manager reacts to pregnancy news has the potential to fuel long-term career confidence or set the tone for a troubled ...

Focusing on your existing customers may seem prudent in tough times, but beware the illusory truth that your best buyers ...