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First, Nielsen, thank you for creating a new view of The Gauge that breaks out the viewing of content that is ad-supported.

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The creator economy is growing at five times the rate of the traditional media sector, which is expanding at 5% annually. A ...

Reardon was in the role for about a year and a half. For now his duties will be taken on by Will Swayne, who continues as ...

BrightEdge identifies patterns marketers should consider when developing content strategies and ad campaigns, and key factors ...

Texas is now the second state to pass a bill that would require Google and Apple to verify users' ages and then block minors ...

That which we call GroupM - or "WPP Media," for that matter - by any other name would yield as much equity, right?

Motherhood is demanding — and there is no blueprint for success. New mothers are overwhelmed and research conducted by Okay ...

The net revenue figure includes contributions from M&A and currency contributions. Unlike its competitors Stagwell is no ...

Olive Garden had previously worked with Publicis Media agency Starcom on the account. Starcom won the account back in 2010.

Google has reached a "settlement in principle" with users who brought a class-action privacy complaint over real-time bidding ...