Younger audiences aged 15 to 19 are significantly more responsive to fantasy sports at 39% and beverage brands at 23%, while ...

Snapchat reported that ads which generated higher levels of happiness correlated strongly with increased user attention and ...

Brands are breaking taboos, with influencers helping them walk the talk. From mental health to sexual wellness. But as more ...

Rising household expenses and heightened price sensitivity are reshaping rural consumption, with discretionary spending on ...

Through this new function, advertisers can now invite partners to collaborate on advertising activities directly from within ...

The update would give users greater control over the type of content they view, though the displayed Reels would still be ...

From challenging common haircare myths to crafting relatable content, Arata’s social media strategy goes beyond products. But what makes them click? Here's a rundown.

Saloni Surti of Punctuate Productions explores the unexpected rise of pistachio from a once-overlooked flavour to a global food trend, tracing its journey through viral desserts, brand revivals, and ...