For John Lewis, the measure of success remains both emotional and enduring. “Christmas hasn’t started until the John Lewis ad ...

John Lewis has today unveiled its much-anticipated Christmas ad, ‘Where Love Lives.’ The spot is built on the insight that ...

BBH London and Tesco marked the festival of Ramadan in a sensitive and effective manner in 2022, showing how brands can honor community. Digital ads only showed food on a plate at times Muslim ...

‘It’s Rude Not to Stare’ reframed staring not as rudeness, but as recognition and admiration for elite athletes. While many point to Channel 4’s Superhuman’s 2012 as a game-changer, it was the ...

For Boots, a character-led Christmas campaign was a no-brainer this year and, with Puss in Boots, it’s one that fits ...

But if you skip the process, you don’t learn. You lose touch with the intelligence – the full context. And then you can’t ...

After her first investor call at the helm of WPP, Mark Ritson asks whether Cindy Rose’s brutally honest assessment of WPP’s struggles showed leadership – or a lack of strategy. Before I start, a ...

Ogilvy France helped IBM to serve the public, proving its utility to users. In 2013, it demonstrated how design thinking can enhance daily life. If only more brands took this approach.

From larger-than-life builds to clever digital integrations, the world’s best OOH ads prove that this is a medium that keeps reinventing itself. Across eras, the same instincts repeat: go bold, stay ...

Attention is not a downstream tactic; it’s your strategic North Star. The brands that understand that and treat emotions as a business driver, not an afterthought, will build more than campaigns. They ...

Think about Captain America – he was still Steve Rogers. But with the serum, he became superhuman. That’s what AI can be for CMOs. Not to change who you are, but enhance what you can do.

‘Follow the Arches’ won four international awards, including a Cannes Lions Gold, and has since been adopted in McDonald’s global brand playbook as a case study in visual intelligence. The campaign ...