U.S. fashion retailer American Eagle Outfitters wanted to make a splash with its new advertising campaign starring ...

The Associated Press reported the company's ad campaign sparked a debate about race, Western beauty standards and backlash to ...

A racy, widely panned jeans campaign for American Eagle Outfitters starring “Euphoria” actress Sydney Sweeney is bringing ...

Sydney Sweeney’s latest campaign for American Eagle looks, on the surface, like a textbook win. The imagery is rich with ...

American Eagle’s fall campaign featuring Sydney Sweeney is drawing fire over a controversial play on the word “genes." ...

Some critics saw the wordplay as a nod, either unintentional or deliberate, to the discredited theory of eugenics.

Even Stephen Colbert thinks the online uproar over Sydney Sweeney ‘s American Eagle jeans ad is a bit much.

Clever wordplay in the viral commercial has launched debate over what message the steamy spot it's really sending.

Sydney Sweeney’s “Good Jeans” ad for American Eagle sparked backlash online, leading to a range of commentary and debate—here’s the controversy, explained.

Sydney Sweeney's non-response to backlash over her American Eagle 'Good Jeans' ad suggests a brand strategy that embraces controversy, PR experts say.

An American Eagle jeans campaign starring actor Sydney Sweeney has gone viral. Here are facts to know about Sweeney.