It's finally time for WWDC 2025, Apple's biggest developer conference of the year. It's also a chance for Apple to notch a win. There's considerable pressure on the company to build on its promises and to make amends to developers as it lags behind in AI and faces continued legal challenges over its App Store.

At Apple’s WWDC 2025, most of the design buzz centered around a new UI material called “Liquid Glass.” It’s shiny, it refracts light, it’s very Apple. Apple’s VP of Human Interface, Alan Dye, called it the company’s “broadest design update ever,” and it’s definitely a very different look and feel across all of Apple’s devices.

Apple Inc. unveiled the most sweeping software redesign in its history, aiming to make the company’s device lineup more cohesive and useful, even while doing little to upgrade its struggling artificial intelligence platform.