Prime Day 2025 will officially start at 3:01 a.m. ET (12:01 a.m PT) on July 8, but as mentioned earlier, Amazon is offering a selection of early Prime Day deals in the lead-up to the main event.

Adobe released final figures on Saturday for the Prime Day event that ran from July 8 to July 12. The report analyzed direct transactions online, covering over 1 trillion visits to U.S. retail sites,

AMAZON PRIME DAY is officially ticking, and if you’re in the market for a new watch, this is the year to make your move. We’re seeing deals up to 62% off across a range of timepieces, from rugged field watches to sleek everyday styles.