WPP is amplifying its partnership with TikTok, becoming the first advertising and marketing services company to integrate ...

Points don’t buy loyalty anymore. Gen Z is disrupting Saudi loyalty programmes. Gen Z travellers, gen z trends, Loyalty ...

Saying “We just need a story” is like saying “We just need a logo.” It oversimplifies a brand strategy that, when done ...

Brands will be able to add an image or text prompt about what they're selling, and TikTok's AI tools will generate a ...

TikTok will let brands generate AI influencer content that mimics what human creators might share.

They have fantasies of going to Mars, transhumanism, and superhuman AI. How the heck does someone get this way? And what does ...