About half of all CTV ads are still traditional TV spots that leave billions in potential brand impact untapped, according to ...

Streaming has officially surpassed traditional television viewing in the United States. But while consumer behavior has rapidly evolved, advertising creative on connected TV (CTV) has largely stayed ...

TEMPE, Ariz. — The Angels took a step toward clarity with their television situation by agreeing to purchase a portion of Main Street Sports, essentially creating their own network. The deal has been ...

The Los Angeles Angels are close to finalizing a deal to start their own television network to broadcast games during the 2026 season, per a report from Jeff Fletcher of the Orange County Register.

Special Forces: World’s Toughest Test executive producer Sophie Leonard has joined FOX Television Network as executive VP of unscripted. Leonard will lead the creative strategy, development and ...

Court TV is getting a new owner: The E.W. Scripps Co. inked a deal to sell the Court TV network to Law&Crime, the multiplatform true-crime and legal content network founded and led by Dan Abrams that ...

Connected TV (CTV)… What is it? CTV refers to televisions and TV-connected devices that stream content via the internet rather than through traditional broadcast or cable delivery. Streaming ...

Paramount just cut the cord on one of its channels, and it happened seemingly in the blink of an eye. It all started when Comcast announced its separation of most of its cable networks into a separate ...

A free TV service since 2020 has shut down with no warning for viewers who’d become accustomed to watching. According to CordCutters, the Paramount Skydance Corporation shuttered Fave TV at 6 a.m. on ...

As advertising has become increasingly obsessed with “outcomes,” nearly every channel has been re-cast as a performance channel. CTV is no exception. Now, “Performance CTV” has emerged as a convenient ...

Teads, the omnichannel outcomes platform, has partnered with Google TV to expand its connected TV (CTV) HomeScreen ad inventory. This strategic partnership gives brands access to high-attention ...

The LSU baseball team will get maximum exposure in 2026. All 56 of the Tigers’ regular-season games will be televised in some capacity, including 12 games on network television. LSU will have seven ...