The viral video captured during a Coldplay concert is a reminder that the kiss cam was never really harmless — it simply belonged to a time when the consequences of public awkwardness were fleeting, and the footage vanished just as quickly.

As the Coldplay kiss-cam couple fades, Chris Martin has the same routine, the woman who shot video has made no money and we're all just horrible, awful people.

The video of a cheating couple caught on a kiss cam at a Coldplay concert was created by a Belmar woman who had no idea she would create a sensation.