A "menacing" Disney advert featuring a severed body has been banned by the advertising regulator, which said it was likely to frighten and cause distress to children. The Advertising Standards ...

Connected TV ad targeting is a tricky dance for new AVOD services like Disney+ with ads, Max’s ad offering or the Netflix ad-supported tier. Move too fast, and the user experience suffers. Move too ...

Disney is betting it can woo buyers with programmatic and measurement. At CES in Las Vegas on Wednesday, Disney announced the availability of combined Disney+ and Hulu ad campaigns for brands in the ...

Created with AI assistance. Quality assured by Metro editors. The race to be the best Christmas advert for 2025 is well underway now, with Disney being the latest brand to offer sentimental festive ...

Add Yahoo as a preferred source to see more of our stories on Google. Rita Ferro, president of global advertising at Disney, emphasized the company’s reach during the company’s upfronts presentation ...

Disney is following through on stated plan to raise streaming prices (welcome news to investors if not to many consumers), as well as launching a bundled version of Disney+ and Hulu and expanding the ...

In the first expansion of the Disney Real-Time Ad Exchange, the media company is rolling out a more advanced offering for streaming advertisers featuring tech platforms run by Google and The Trade ...

Disney‘s prowess as an entertainment powerhouse is undisputed. Aaron LaBerge, chief technology officer of the Disney Media & Entertainment Distribution (DMED) division, argues that the company also ...