Nexo, a crypto currency company, brand strategy includes sponsorship deals with major sports organizations and events.

Celebrating its 34 th year, the 2026 tournament promises to build on the spectacular success of previous years and raise the ...

Shelton, who hit 14 aces against Ruud, certainly has the weapons to win a set against Sinner. But Sinner’s excellent backhand negates some of his lefty edge, and his pace can end up feeding into the ...

Top seeds Carlos Alcaraz and Aryna Sabalenka surged to contrasting wins in the third round, while former finalist Daniil Medvedev dug deep to keep his Australian Open title hopes alive at the tennis ...

Carlos Alcaraz stepped up his quest to win a maiden Australian Open as he overwhelmed showman Corentin Moutet on Friday to ...

Everything you need to know about Frances Tiafoe, the American player about to take on Alex de Minaur in the Australian Open.

Aryna Sabalenka said she was "emotionally all over the place" as she was forced to dig deep to reach the last 16 on Friday at ...

Tiafoe's Australian Open kit is one of the best of the event - and there is huge significance behind it.

Taylor Fritz, Amanda Anisimova, Madison Keys, and Jessica Pegula were all asked about American politics at the Australian ...

Frances Tiafoe is through to the third round of the Australian Open after seeing off Francisco Comesana in four sets on ...

Brands have pulled back the delivery-only model, but Roti sees it as part of a development strategy that includes ...