“It was news to me,” John told TMZ. “It’s not authorized. You can’t have a FUBU story without Daymond John, the founder and the CEO. I thought it was clickbait. It’s definitely not ‘For You By Me’ … ...

This year marks the 25th anniversary of FUBU pioneering the integration of fashion with hip-hop culture, multimedia and entertainment. The urban apparel line founded by CEO Daymond John was synonymous ...

Add Yahoo as a preferred source to see more of our stories on Google. In a return to its headwear roots, FUBU has signed Concept One to produce a range of accessories and distribute the products to ...

FUBU visually drove Black culture by conveying a powerful cultural message with their highly influential clothing line. Now, the iconic brand is aiming to shift the way we see ourselves in an entirely ...

Before streetwear became a fashion force in and of itself, there was FUBU. Started by four friends, the brand (an acronym for “For Us, By Us”) was a $350 million operation with 200 freestanding stores ...

If you're not familiar with Sorella, the popular store sits on the corner of Melrose in Los Angeles and provides Instagram-worthy attire. When shopping in LA, it's a must-see and tourist attraction ...

Add Yahoo as a preferred source to see more of our stories on Google. There is a short list of fashion companies that have achieved 30 years in business, and an even shorter list that can chronicle ...

Founder of FUBU, J. Alexander Martin appeared on Hip Hop & Enterprise to discuss his recently launched streaming platform, FOR US BY US NETWORK, the ONLY AVOD/SVOD streaming platform. For years, ...

THE FOUR FOUNDERS of Fubu—childhood friends Daymond John, J. Alexander Martin, Keith Perrin and Carlton Brown—never imagined the fashion brand would make it this far. As Mr. Perrin recalls, when the ...

The sportswear company, which was founded in 1993 by “Shark Tank” regular Daymond John as well as friends Keith Perrin, J. Alexander Martin and Carl Martin, just released its first new in-house ...