Generative AI tools like ChatGPT, Claude, and Perplexity are shaking up the world of search — and putting pressure on ...

“AI isn’t just changing how people search, it’s changing what they see. With AI-powered search engines delivering ...

Alphabet has long sought to diversify its revenue sources and, to that end, it owns numerous non-ad businesses. The most ...

Your clicks have immense power. Collectively, just moments of our attention can lift or sink a site. But our browsing is ...

Winning in this expanded landscape means making your brand visible to consumers, bots and agents—wherever and however search ...

Across multiple independent datasets, AI Overviews consistently reduce clicks to product and review pages by 15–35% ...

While it remains to be seen how Google responds to this evolving competition, Comet’s initial reception suggests a shift in ...

For years, Android and ChromeOS coexisted as cousins in Google’s ecosystem. ChromeOS handled classrooms and budget laptops, while Android ruled phones and tablets. Now, Google is unifying both ...

The age of search is giving way to the age of agents, and businesses must reorient around this shift to remain discoverable, ...

The world of digital marketing is evolving at breakneck speed—and artificial intelligence (AI) is one of the most transformative forces driving this change.&nbs ...

The algorithmic age of pay-per-click (PPC) has arrived, paving endless new roads for search and paid media to follow, and turning PPC experts into soothsayers as they attempt to divine the next ...

OpenAI has announced the launch of Study Mode, a new feature within ChatGPT that aims to help students develop their own ...