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Google’s AI summaries are causing a sharp drop in website clicks, prompting publishers to rethink business models amid fears ...
The new order is already having a massive impact on publishers. Since Google rolled out AI in May last year, the percentage ...
The rise of AI-generated summaries is prompting concern among businesses that depend on website traffic. An analysis by the ...
Google Search grows 12% YoY, resilient despite AI-driven zero-click searches rising to 69% and a 22% drop in news site ...
By 2025, zero-click searches dominate B2B marketing, shifting focus to SERP visibility, brand authority, and rich content ...
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Startups.co.uk on MSNGoogle launches “AI mode” in the UKThe search engine has described the feature as its “most powerful AI search experience yet”. But how will it impact ecommerce ...
Google’s AI Overviews are rapidly changing how users find information—and how SEOs need to think about visibility. According ...
When AI Overviews is present, publishers witness a clickthrough rate drop of 47.5% on desktop and 37.7% on mobile according ...
New research from Pew shows just how dramatically AI-generated summaries are changing search behaviour, and the impact isn’t ...
“AI isn’t just changing how people search, it’s changing what they see. With AI-powered search engines delivering ...
A new study revealed Google's AI Overviews has triggered an 80% drop in website click-throughs, alarming media owners, The Guardian reported. By summarizing search results in a single text block, the ...
Google's AI Overviews, launched in May 2024, have reduced website traffic by up to 70% for some publishers as AI-generated summaries dominate search results, leading to fewer clicks on external sites.
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