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Google’s AI‑driven overviews are cutting website traffic for hundreds of reputable sites. Recent research has revealed that ...
Google’s AI summaries are causing a sharp drop in website clicks, prompting publishers to rethink business models amid fears ...
Google Search grows 12% YoY, resilient despite AI-driven zero-click searches rising to 69% and a 22% drop in news site ...
By 2025, zero-click searches dominate B2B marketing, shifting focus to SERP visibility, brand authority, and rich content ...
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Startups.co.uk on MSNGoogle launches “AI mode” in the UKThe search engine has described the feature as its “most powerful AI search experience yet”. But how will it impact ecommerce ...
These concise, three-line snippets, often covering trending lifestyle topics, replace traditional headlines and publisher logos ...
When AI Overviews is present, publishers witness a clickthrough rate drop of 47.5% on desktop and 37.7% on mobile according ...
Kathleen Lucente is the CEO and Founder of Red Fan Communications, a strategic communications and advisory firm for dynamic B2B tech brands.
Google’s AI Overviews feature has led to a significant increase in the frequency of “zero clicks” to search queries — drastically reducing traffic to news websites, according to a new report.
A new study suggests that Google's "AI Overviews" summaries significantly alter search behavior, reducing clicks on links in ...
To stay relevant to both search engines and users, brands must create content that is not only valuable to humans, but also machine-readable, AI-trainable and skimmable.
There are two factors at play: the increase in the use of ChatGPT in the place of search engines – 20 per cent of Australians ...
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