PLANO, Texas--(BUSINESS WIRE)--As the trusted home for back-to-school style, JCPenney is highlighting its commitment to helping families get more by announcing an exciting lineup of deals and events.

When did back-to-school shopping get so out of hand? Moms everywhere are blowing up the group chat, hoping someone has the ...

Families will feel confident about back-to-school shopping with JCPenney’s top trends you can mix and match, season-long deals and special Power of a Penny Reward PLANO, Texas--(BUSINESS WIRE)--As ...

Back to school shopping is in full swing, not only for school supplies but back to school clothes as well. One thing I noticed over the summer is that both of my boys changed sizes, this made my hopes ...

Major retailers, teeing up against the looming back-to-school season, are looking to add their own branded twist for shoppers. Kohl’s and JCPenney just unveiled marketing plans centered on bargains, ...

J. C. Penney has day launched its new integrated back-to-school effort, encouraging kids and teens to "mix it up" and create a look that they can own. From movie trailers to online webisodes and even ...

JCPenney is ramping up for back to school with fresh styles - and some new help from a big merger earlier this year. Around mid-to-late August, the department store is set to bring on products from ...

It’s officially time to start thinking about back-to-school supplies, and JCPenney just dropped a deal that’s too good to skip. Right now, you can score licensed 5-piece backpack sets for only ...