From the benign to the worrying, trends that hit the spotlight this year proved once again that we will pay almost anything ...

Experts say Lee Jae Myung's bid to insure hair loss treatment is a "strategic gesture targeting young male voters".

I’ve wanted a perm for years now, but with the amount of damage my hair went through with multiple bleaching sessions (I had a pastel pink phase), I had to wait until I had a full head of virgin hair.

It’s no secret that Korean beauty brands are often light-years ahead when it comes to innovation—but not just in helping you achieve glass skin or tackle fine lines. While it hasn’t yet reached the ...

SEOUL, South Korea, Oct. 28, 2025 /PRNewswire/ -- AESMED Co., Ltd., a leading hair loss treatment company in South Korea, announced its participation in Cosmoprof Asia Hong Kong 2025, the largest B2B ...

Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy. Scalp serums are formulated to target the scalp, offering more focused care beyond ...

K-beauty moves fast, and keeping up with the best Korean beauty trends of the moment requires serious commitment. From constant skin-care innovations to evolving makeup techniques, there’s always ...

“Korean haircare is rooted in the same philosophy that made K-skincare such a global phenomenon: combining a blend of cutting-edge formulations with botanical ingredients like ginseng and black bean ...

Korean hair packs are gaining popularity as a natural remedy for thicker, fuller hair. These treatments combine traditional herbs like ginseng and fermented botanicals with modern science to nourish ...