Paramount+ is exploring free content, user-generated content, and interactive shopping features, according to a leaked presentation.

Categories: Review the latest tools and platforms that boost performance marketing efforts across paid, search, and affiliate channels.">Performance Marketing Tools, Digital Marketing World Forum, the ...

If I told you I had the winning lottery numbers for next week’s £40m jackpot – and that I was willing to share them with you, the lucky reader – what would be the very first question you’d ask? Quite ...

I started my interview with Gallo with a thoughtful question: “Based on your research, who stands out as the most exceptional communicator?” Gallo would know. If you’ve read Gallo’s books and articles ...

Apple has marked as private its day-old The Parent Presentation video on YouTube, meaning that it is no longer available to watch. Apple has also moved The Parent Presentation to the bottom of its ...

Google's open-source Meridian helps marketers build better models, understand lift by channel and finally bring sanity to their measurement strategies. Necessity is often called the mother of ...

SEC staff previously took the position that the display of performance data for one investment or a group of investments in a private fund or other portfolio, including when presented as a case study, ...

On March 19, 2025, the Securities and Exchange Commission (SEC) staff issued an update to its frequently asked questions (FAQ)[1] guidance with respect to registered investment advisers’ compliance ...

Former agency executives from Dentsu, Kantar, and Nielsen who now work at a startup focused on marketing mix modeling (MMM) believe they have developed a way to enable small and medium-sized ...

While the hype warns AI will take marketing jobs, its pattern matching can’t beat a human’s creativity, empathy and problem-solving. If your social feeds and inbox look like mine, you can’t avoid the ...

Google officially launched Meridian, its open-source marketing mix model designed to help marketers allocate budgets more effectively in a dynamic digital landscape. After rigorous testing with ...