CEO Jim Farley and 2 of his top leaders went to Australia, where there are no tariffs, to see the Chinese competitors and ...

Australia is the most competitive new-car market in the world, with more than 60 brands fighting for just over a million ...

The 2026 Ford Bronco is available in numerous configurations: two doors or four, three engines, two transmissions and four suspensions. But nearly every version of the mid-size SUV can tow the same 3, ...

Sixteen years ago, Ford rolled out its very first hot-off-road vehicle, the 2010 F-150 SVT Raptor. Since then, the Raptor brand has reached new heights, first with the Ranger Raptor for global markets ...

Ford has restated its goal to become the king of off-road performance, which would require its hero SUV to be sold in markets like Australia.

Ford returns to Formula 1 after a 20-year hiatus. It is launching a global ad campaign to promote how it applies race car ...

If the Ford Bronco were any other car, we’d probably have a new one by now. Released in 2021, the revived 4×4 has hit the point in its lifecycle when it would benefit from a mid-cycle refresh. If you ...

A tradition of sorts has continued into Triple Eight Race Engineering’s latest Ford era — bestowing nicknames on cars. Jamie ...

The 2027 Ford Bronco RTR is a high-performance version of the automaker’s rugged SUV. Developed in partnership with Formula Drift champion Vaughn Gittin Jr.’s RTR tuning company, the Bronco RTR is ...

Vaughn Gitten Jr.'s RTR is continuing to cozy up closer to Ford—and this time, it’s with a Bronco collaboration. Aptly named the 2027 Ford Bronco RTR, this new flavor of Bronco is aiming to pitch ...

Detroit — Off-roading is a strategic bet for Ford Motor Co. to boost sales and attract younger buyers, even as forecasts predict vehicle affordability concerns could shrink the U.S. market this year.

Ford Motor is expanding its Bronco SUV lineup to include a new model that the automaker says has a mix of off-road and street performance capabilities. Ford officials declined to discuss pricing for ...